A new antitrust lawsuit has been filed against the NCAA, challenging its restrictions on college athletes' ability to earn prize money from outside competitions. The lawsuit, led by UNC tennis player Reese Brantmeier on behalf of a proposed wider class, argues that these prohibitions are anticompetitive. This legal challenge comes in the wake of the NCAA's failure to address concerns raised by the Our Bodies, Our Sports coalition, which had previously demanded action in a January 11 demand letter. The case highlights a broader issue within collegiate sports, where athletes, unlike their foreign Olympic counterparts who can retain seven-figure medal bonuses, face eligibility risks for accepting prize money.