Netflix reported its Q2 2024 earnings, showing strong subscriber growth but mixed revenue outlook. The company added 8 million subscribers, significantly surpassing expectations. Despite beating earnings and revenue estimates, Netflix's stock initially fell in after-hours trading due to lower-than-expected revenue guidance for Q3. The ad-supported tier grew by 34% quarter-on-quarter, and 45% of new sign-ups were for this tier in markets where it is available. Netflix plans to launch an in-house ad tech platform in Canada in 2024, with broader rollout in 2025. Analysts have raised their price targets for Netflix, reflecting optimism about its future prospects. The earnings expectation from the WhisperNumber community was $4.92, 18c ahead of analyst estimates. Netflix hit a 2-month low in after-hours trading.