


$NKE has rehired Tom Peddie, who retired in 2020 after 30 years with the company, as VP of Marketplace Partners. This move appears to be an effort to rebuild relationships with retailers like Foot Locker, strained after Nike shifted focus to its own shops and online sales.… https://t.co/mQTo2m21ZG
Nike’s new chief runs into trouble as turnaround efforts falter https://t.co/iTBwODnXXV
40 percent of recent Nike layoffs impacted top positions https://t.co/voCkq9tPxU

Nike's shift to direct-to-consumer led to real estate management issues, impacting their crisis. The company made significant layoffs, including 32 VPs, and rehired a retired executive to manage retail partnerships amidst sales decline and strained relationships with sneaker sellers.