From paper to product 📝 In conversation with @Forbes — @ivanhzhao's first pitch, how Notion came to be, and why approachability is key. https://t.co/KXEPfmPMgj
In 2015, Notion almost died. The founders moved from SF to Kyoto, Japan so they could build in peace. Last year, they did $119.4M in revenue. And hit $10 BILLION in valuation. How? Two things: 1. Focused Product 2. Community-led growth Bookmark this one 👇 Ivan Zhao and… https://t.co/BC9KEInhxd
I first met @ivanhzhao 11 years ago -- and his pitch for @NotionHQ was unlike anything I had ever experienced. We did not discuss technology products like Microsoft Word or Google Docs. Instead, we spent an hour discussing the openness and form factor of paper. Ivan marveled…








Notion, a productivity startup valued at $10 billion, is creating an 'everything app' to revolutionize AI interaction in work and daily life. Co-founder Ivan Zhao's innovative approach has attracted investors and users, aiming to challenge Microsoft and Google's dominance in AI. Notion's unique culture, including CEO Zhao's personal touch on office decor, has contributed to its success. Despite facing challenges in the past, Notion has achieved significant revenue growth and a $10 billion valuation, driven by a focused product strategy and community-led growth.