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Outbrain has confirmed its acquisition of Teads, an ad tech firm owned by Altice, in a deal valued at over $1 billion. The transaction includes a payment of $725 million in cash, with the remainder financed through existing cash and debt from Goldman, Jefferies, and Mizuho. This acquisition is part of Outbrain's strategy to offer a comprehensive platform for brand and performance advertising across the open internet and connected TV (CTV). Outbrain's CEO, David Kostman, stated that the combined entity aims to provide a true end-to-end, full-funnel platform. The deal was finalized on Thursday.
Content recommendation firm Outbrain agreed to acquire adtech firm Teads Thursday for $1 billion, with the newly combined company aiming to offer a “true end-to-end, full-funnel platform for the open internet,” said Outbrain chief executive David Kostman. https://t.co/KtTjSdSkfs
Outbrain confirms plans to acquire Altice-owned Teads, in a transaction valuing the SSP and video monetization company at $1B+; Outbrain will pay $725M in cash (@alyssa_writes_ / AdExchanger) https://t.co/J6ASWHTGqN 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/2YcFjp1BSL
After weeks of speculation, Outbrain has confirmed its purchase today of Teads in a deal valuing the acquisition target at just north of $1 billion, denoting a significant episode in the latest revival of mergers and acquisitions in the ad tech sector. https://t.co/7a3sSfybs9
