








Back to bargains: Stretched consumers spark the return of "value wars" https://t.co/XTKVPKT6ae
Back to bargains: Stretched consumers are sparking the return of "value wars." https://t.co/lYKqljVAWJ
New for @NYTimesbusiness with @JordynJournals - we dive into Q1 earnings and find: finally, goods inflation has stalled but B) we're probably not* going back to the good ole deflationary days of the 2010s because those were the bad old days for investors: https://t.co/vLlzJ0d1qw

Major retailers and fast-food chains are reintroducing discounts and value pricing strategies to attract customers amid complaints about smaller portion sizes and high prices. Corporations are facing scrutiny for alleged price gouging, with consumers feeling the impact of inflation on their wallets. The return of 'value wars' signals a shift towards more affordable options for consumers.