South Korea has intensified its efforts against 'shrinkflation,' a practice where companies reduce product sizes while maintaining or increasing prices. The country's antitrust regulator now mandates that food makers and suppliers must inform consumers about any reductions in product sizes or face fines up to $7,300. This move is part of a broader crackdown that includes daily price checks on staple items by a newly established price-investigation team. Examples of shrinkflation include Pepsi replacing its 32oz Gatorade bottle with a 28oz one, Nabisco reducing the family size box of Wheat Thins by 12%, General Mills shrinking the family size box of Cocoa Puffs by 6%, and Frito-Lay decreasing the size of a bag of Doritos by 5%.