South Korea is taking decisive steps to address the long-standing issue of its stock market's 'Korea discount,' with the country's top financial regulator announcing plans to create a system that encourages retail investors and companies to rely on equities for wealth and capital growth. This initiative is part of a broader effort to enhance corporate returns and valuations, exemplified by the upcoming battle between shareholders of Samsung C&T. The South Korean government's commitment to corporate reform has garnered support from key financial entities, including the national pension fund, which has voiced its agreement with the direction of the corporate value-up programme aimed at resolving the 'Korea discount.' The pension fund is awaiting further details before deciding on its investment in the programme, indicating a strategic approach to bolstering the country's economic landscape.