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According to NielsenIQ data, the sports drink market saw significant shifts in volume and pricing for the 4 weeks ending June 15. Prime sports drink volume decreased by 26.3% despite a 6.8% average price drop, while Electrolit volume increased by 37.3% with a 4% average price gain. The overall sports drink segment experienced a marginal 0.1% volume increase and a 2.7% average price rise. PEP (Gatorade) saw a 1.5% volume decline with a 4.9% average price increase, whereas KO (Powerade and BodyArmor) had a 3% volume growth and a 0.6% average price rise.
$CELH Yup! Celsius growth story peaked and died in May. Market share losses every week since. Pepsi has also been reducing Celsius inventories in distribution networks. https://t.co/M45qzfdDld https://t.co/Ad64jt0pxJ
Another piece of anecdotal evidence. I think $CELH May go the way of many consumer brands in their history- a period of worsening margins and lower revenue growth This would be terrible for the stock (no position L/S for me) https://t.co/Ok7tXNeotl
Prime sports drink volume has dropped a remarkable 26.3% over the last month, according to @bevinsights. Many believed it would be hard to maintain past growth, but didn't expect it to plummet like this.