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Super Bowl LVIII becomes the most-watched program in history with 123.4 million viewers across all platforms based on Nielsen tracking. TV viewership falls after the NFL season, but CBS maintains high viewership post-Super Bowl.
TV Use Dropped 6% When NFL Season Ended—But Super Bowl Broadcaster CBS Still Riding Viewership High https://t.co/afrIA9X94Y https://t.co/LVZBBMIML8
Streaming made up 37.7% of 🇺🇸 TV viewing in February its highest level since August 2023 - Nielsen https://t.co/uOMGwBiupY
Streaming hit a 6-month high in February https://t.co/53K99AzPqx