Starting July 1, 2024, the Texas Data Privacy and Security Act will take effect, granting consumers in Texas more control over their personal online data. The new law is part of a broader movement in the United States, with similar privacy regulations also being implemented in Oregon and Florida. The Texas law aims to enhance consumer protection and privacy enforcement, reflecting growing concerns over data security. Businesses operating in these states will need to comply with the new regulations, which come amidst ongoing discussions about potential federal privacy legislation.