
The Trade Desk, a Demand Side Platform for advertisers, reported an adjusted EBITDA of $772 million for 2023 with a 40% margin. They unveiled the Sellers and Publishers Report, ranking the Top 100 Publishers. The platform Kokai is set to offer advanced media buying options.
TheTradeDesk ranked The Best of the Open Internet (ad supported open web outside of walled garden social platforms): https://t.co/wgSC1KR7hR
Publishers share which ad categories are up — or not — so far in 2024 in this Digiday+ Media Briefing. https://t.co/414eyIO5nr
Sharing three charts from The Trade Desk’s $TTD latest report “The Sellers and Publisher’s Report caught my attention. 1 | Increasing time spent on the open internet vs walled gardens, rising from 38% in 2014 to 61% in 2023 2 | Meta & Alphabet’s share of digital ad spending has… https://t.co/yTSFZiT43U






