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DeepNewz, mobile.
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TheTradeDesk ranked The Best of the Open Internet (ad supported open web outside of walled garden social platforms): https://t.co/wgSC1KR7hR
Publishers share which ad categories are up — or not — so far in 2024 in this Digiday+ Media Briefing. https://t.co/414eyIO5nr
Sharing three charts from The Trade Desk’s $TTD latest report “The Sellers and Publisher’s Report caught my attention. 1 | Increasing time spent on the open internet vs walled gardens, rising from 38% in 2014 to 61% in 2023 2 | Meta & Alphabet’s share of digital ad spending has… https://t.co/yTSFZiT43U
The Trade Desk, a Demand Side Platform for advertisers, reported an adjusted EBITDA of $772 million for 2023 with a 40% margin. They unveiled the Sellers and Publishers Report, ranking the Top 100 Publishers. The platform Kokai is set to offer advanced media buying options.