The cost of prescription medications in the United States has increased by nearly 40% over the past decade, significantly outpacing the rate of inflation. According to data from GoodRx and CNBC, drug prices have risen 37% since 2014. Although price increases have eased this year, out-of-pocket expenses remain high, averaging $16.26 per prescription. Rising copays, coinsurances, and deductibles, which have nearly doubled over the past decade, further exacerbate the financial burden on consumers, a study shows.