U.S. Steel is actively campaigning to garner public support for its proposed $14.9 billion acquisition by Nippon Steel, amid concerns about the sale of a domestic icon to a foreign entity. The marketing blitz aims to alleviate apprehensions by emphasizing Nippon Steel's commitment to sustaining U.S. steelmaking operations. Nippon Steel is also engaging directly with U.S. Steel employees to build grassroots support for the deal. The campaign includes advertisements and communications designed to highlight the benefits of the acquisition, as some stakeholders express reluctance about the implications of foreign ownership.