Under Armour ($UAA) faces challenges as it provides disappointing guidance for F25, aiming to reposition its brand to a more premium status. The company's stock price drops significantly as it issues a profit warning for 2025 and approves a restructuring plan amidst declining consumer interest in its products.
Under Armor’s stock slides as it issues 2025 profit warning and OK’s restructuring plan https://t.co/5JlWPKnXVk
$UAA (-12% pre-mkt, short) after providing initial FY’25 guidance significantly below WS ests. Shorting UAA was the flip side of our long $ONON position, with ON gaining share and UAA losing share as consumer tastes evolve toward athletic wear. UAA 4Q 2024 results met estimates,…
Under Armour Stock Dives. It Has Little to Do With Earnings. https://t.co/iMiRWadI53