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Walmart's CFO discusses the potential for increased advertising to align with growing GMV. Advertisers are shifting focus to retailers like Walmart and Amazon due to TV ad spending decline. Walmart shoppers are spending more on average, with the company selling access to its customers for advertising purposes.
Walmart’s latest product? Its customers. How the retailer is cashing in on in-store advertising https://t.co/6pK9c9YEhg 👇
Walmart’s latest product? Its customers: The retail giant is selling advertisers access to its shoppers https://t.co/OBwXN23NGX
🇺🇸 Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks https://t.co/QjNCIQqDmH


