Zerodha to End Revenue Sharing for Demat Referrals on August 25 Amid NSE Circular

Zerodha, a prominent stock brokerage firm, has announced that it will stop sharing brokerage revenue for Demat account referrals starting August 25. This decision comes in response to an NSE circular that has implications for brokers. Zerodha's CEO, Nithin Kamath, commented that the move could hurt business, highlighting the challenges faced by brokerages due to regulatory changes. The decision reflects a broader trend in the brokerage industry where firms are reevaluating their revenue-sharing models.