OpenAI is integrating its ChatGPT artificial intelligence tools into higher education across the United States by selling premium AI services, known as ChatGPT Edu, to universities for faculty and student use, and running marketing campaigns to encourage student adoption. California State University is making ChatGPT available to over 460,000 students across 23 campuses, aiming to become the nation's first and largest AI-empowered university system. The University of Maryland and Duke University are also embedding AI tools into daily student experiences, with Duke launching its own platform, DukeGPT, for unlimited ChatGPT access. OpenAI's strategy, described as creating 'AI-native universities,' includes providing each student with a personalized AI account. Use cases promoted by the company include AI assistants for tutoring, custom study bots for classes, recruiter chatbots for job preparation, and voice-enabled quizzing tools. Faculty can create custom chatbots by uploading course materials, and ChatGPT Edu offers additional privacy protections for educational clients. The rollout has raised concerns about the impact on critical thinking skills, misinformation, privacy, and environmental effects. OpenAI has introduced a 'memory' feature to tailor ChatGPT responses to individual students, which has prompted further privacy considerations. The expansion comes as unemployment rises among recent college graduates, particularly in fields affected by AI automation, and as other companies such as Google and xAI compete by offering similar AI services to students.