The European Commission has fined Apple 500 million euros and Meta 200 million euros, totaling 700 million euros, for breaching the Digital Markets Act (DMA). Apple was penalized for restricting developers from communicating alternative offers to consumers, while Meta was fined for its 'pay or consent' model for personalized advertising, which the Commission found non-compliant with the DMA. Implemented since November 2022, the DMA seeks to curb the market power of tech giants in the digital economy. Both companies have announced their intent to appeal the fines. They are required to comply with the Commission's decisions within 60 days, or face further penalties. Additionally, the Commission closed investigations into Apple's browser choice screens and determined that Facebook Marketplace does not fall under the DMA. These fines underscore a significant enforcement action by the European Union against American tech firms, potentially intensifying trade tensions with the United States.