The European Union has launched a comprehensive Startup and Scaleup Strategy aimed at fostering innovation and supporting technology-driven companies across the region. The plan includes nearly 30 proposals designed to address barriers faced by startups, such as funding challenges and regulatory hurdles. Key initiatives include the introduction of a 28th regulatory framework and the establishment of the Scaleup Europe fund to boost innovation. The strategy draws inspiration from approaches like those of Italian politician Enrico Letta but is specifically targeted at startups. Additionally, the EU's more favorable regulations and lower taxes have attracted interest from American marijuana entrepreneurs, who see potential for the market to grow into a $50 billion industry, potentially surpassing the U.S. market. The strategy is part of broader EU efforts to position the region as a leading hub for technology companies, supported by initiatives such as funding for 5G and 6G networks and cultural projects like award-winning EU-supported films at the Cannes Festival.