Coinbase is spearheading efforts to drive mass adoption of blockchain technology through its incubated platform, Base. The Onchain Summer initiative, which includes a buildathon in Benin, Edo State on June 29th, and a co-working session in New York before June 30, aims to attract developers and creators to build decentralized finance solutions. The initiative offers $2 million in incentives to onboard new users and is expected to attract over six million monthly active addresses. Additionally, Coinbase's new smart wallet, featuring integration with Moonwell and zero transaction fees for ETH and USDC deposits, is seen as a significant step towards improving user experience in the crypto space.