French households cut their summer-holiday spending to an average €999 this year, 10% less than in 2024, according to industry monitor Ecomnews. Flavien Neuvy, head of the Observatoire Cetelem, said worries about public finances and geopolitical tensions are prompting travellers to keep tighter control of their wallets, often booking at the last minute and hunting for late-August bargains that cost roughly half the price of peak-season weeks. The pullback has been felt unevenly across the tourism sector. In Nouvelle-Aquitaine, 59% of businesses reported satisfactory trade in July, Ecomnews found, with coastal hotels posting a 77% satisfaction rate against 63% for campgrounds. Premium accommodation categories have found it harder to clear inventories as consumers focus on value. Lower budgets have not derailed outdoor tourism. National campground attendance rose 2.5% from last summer, buoyed by last-minute domestic bookings and steady demand from German, Dutch and other northern European visitors, the Fédération nationale de l’hôtellerie de plein air said. Its president, Nicolas Dayot, expects the extended presence of foreign guests to lengthen the season into mid-September.