A 15% U.S. tariff on imported European wine and spirits, confirmed in the latest trans-Atlantic trade deal, is expected to raise wholesale prices by more than 80 cents a gallon and generate roughly $987 million in federal revenue, according to an analysis for the Wine & Spirits Wholesalers of America. The levy, which replaces a patchwork of lower duties, leaves beer largely unaffected with a projected three-cent increase per gallon. Brussels had pushed to exempt alcohol from the accord but failed to secure relief. EU Trade Commissioner Maros Sefcovic said talks would continue, yet European officials acknowledged that shipments will enter the U.S. at the full rate for now. The French wine exporters federation FEVS called the outcome an “immense disappointment,” noting that the United States bought €8 billion of EU alcoholic beverages last year, about half of them from France. Industry groups warn the surcharge could trim a quarter of European export volumes and filter through the U.S. supply chain, adding about $1 to the price of a bar-served drink and as much as $12 to a bottle of Scotch whisky once distributor and retail margins are included. European producers of champagne, cognac and rosé say the duty threatens tens of thousands of jobs, while U.S. importers worry about weaker holiday-season demand. France’s agriculture and trade ministers said the issue “cannot remain as is” and pledged to press for additional exemptions and EU support measures. For now, exporters and their U.S. partners are reassessing pricing strategies in a market that accounted for nearly a quarter of French wine and spirits sales abroad in 2024.