Alcohol consumption in the United States has declined to a record low, with only 54% of U.S. adults reporting that they drink alcohol, according to a recent Gallup poll. This marks the lowest level of alcohol use in 90 years. The decline is particularly pronounced among Generation Z, where 60% prefer non-alcoholic beverages in social settings. The shift is attributed to a growing perception that even moderate alcohol consumption poses health risks. Negative views on drinking have increased across all age groups, though older generations are less likely to adopt these attitudes. The reduction in alcohol use is influencing lifestyle choices, including travel and social activities, with some individuals turning to alternative methods of wellness such as fitness tracking devices and sauna use. The trend has prompted concern among alcohol industry leaders as they adjust to changing consumer behavior.