ByteDance has officially launched Goku, an open-source video generation model developed in collaboration with the University of Hong Kong. Goku is designed to create hyper-realistic videos and images from text inputs, aiming to transform the influencer marketing industry. The model reportedly cuts production costs by up to 99%, making it a potentially game-changing tool for advertisers. Goku's capabilities include generating TikTok-style content, which could significantly impact how video ads are produced. The introduction of Goku follows the recent trend of advanced AI technologies, such as Luma's Ray 2 Image-to-Video feature, which has garnered attention for its innovative applications.