Amazon is preparing to launch its quick commerce services in India in the first quarter of next year. The company aims to reduce delivery times to 20-30 minutes, joining a competitive market that includes players like Flipkart and Blinkit. Quick commerce currently holds a 10-15% share of the total e-commerce market, with projections to grow to 40-50% over the next three years, according to Elara Capital. This move by Amazon is part of a broader trend where e-commerce giants are expanding into rapid delivery services. Meanwhile, traditional kirana stores are facing challenges from this emerging sector, prompting Indian government ministries to assess the impact on these small businesses.