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81% of #ad violations were on account of #misleading claims in FY24: #ASCI https://t.co/rinYeHeskZ
81% of #ad #violations were on account of #misleading #claims in FY24: #ASCI https://t.co/rinYeHeskZ
According to an annual analysis by the @ascionline , the healthcare sector was the most non-compliant with advertising rules in India for 2023-24, with most violations stemming from misleading claims. https://t.co/9TsGCgnAR8
The Advertising Standards Council of India (ASCI) has reported 3,200 ads for direct violation of the law, with drugs and betting being the top offenders. The healthcare sector had the highest number of violations in 2023-24, followed by illegal offshore betting and personal care categories. Most violations were due to misleading claims.