Bharti Airtel is reportedly in advanced negotiations to acquire Tata Group's Tata Play, the largest direct-to-home (DTH) service provider in India. This potential acquisition would represent a significant move for Airtel as it seeks to strengthen its position in the increasingly competitive digital entertainment market, marking its first major acquisition in the DTH sector in seven years. Tata Play has been struggling financially, which may have prompted Airtel's interest in the deal. If completed, this acquisition could lead to further consolidation within the Indian DTH market.