Generative AI is experiencing a significant surge in adoption and investment in 2024, marking a pivotal shift across various industries. AI startups have raised billions, with $17 billion invested in generative AI technologies this year alone. In India, the generative AI boom is particularly notable, with startups raising $760 million in the first half of 2024, a substantial increase from $91.7 million in 2023. Bengaluru has emerged as a central hub for this growth, attracting major investors like SoftBank and Antler. The advancements in generative AI are driving widespread use in content creation, enhancing personalization, and offering real-time insights for smarter decision-making. Technologies like Retrieval-Augmented Generation (RAG), pioneered by Meta, are being integrated to provide more accurate and contextual responses by accessing vast knowledge bases in real-time, particularly benefiting financial services.