The Securities and Exchange Board of India (SEBI) has issued a warning to investors about the rising prevalence of stock market scams conducted through social media platforms. SEBI advises investors to engage only with intermediaries registered with SEBI and to use authentic trading applications from these registered entities. It also recommends verifying the registration status of intermediaries on SEBI's official website and maintaining communication exclusively through verified social media channels. This caution comes amid increasing use of deepfake technology by scammers to create convincing fake identities and videos, complicating the identification of fraudulent schemes. Authorities emphasize the importance of verifying the identity of individuals offering investment opportunities and urge investors to be cautious of unsolicited advice and to double-check information before making investments.