AI Advances Bring Risks of Impersonation Attacks and Scams, FortiGuard Labs Warns Amid Holiday Shopping Season

Recent discussions around artificial intelligence (AI) highlight both its advancements and the accompanying risks in the digital landscape. Experts are particularly concerned about the rise of sophisticated impersonation attacks that utilize AI, which can lead to online scams and identity theft. Research from FortiGuard Labs indicates that AI-driven methods enable attackers to create convincing phishing emails and replicate legitimate websites, posing significant threats as the holiday shopping season approaches. Additionally, the use of AI in marketing raises ethical concerns, as it may perpetuate biases and misinformation. Professionals are calling for safeguards to protect mental health and rights in the face of these challenges. The intersection of AI with social media also emphasizes the need for responsible use to mitigate issues such as fake news and user behavior manipulation.