The rapid advancement of artificial intelligence technologies, particularly generative AI and deepfake capabilities, has led to a surge in AI-powered cybercrime and scams globally. Experts, including those from Virginia Tech, highlight the increasing use of AI-driven deepfakes and sophisticated attacks that bypass traditional cybersecurity defenses. Reports indicate that 87% of global businesses are targeted by AI-enhanced cyber threats, emphasizing the urgent need for improved data privacy measures and personal data ownership. To counter these threats, biometric solutions and liveness detection technologies are being recommended as essential safeguards. Cybersecurity specialists and researchers advocate for immediate protective steps to mitigate risks associated with this new wave of AI-driven cybercrime.