Cybercriminals are increasingly using deepfake technology to conduct fraudulent impersonation scams, deceiving victims through hyper-realistic videos that mimic a person's face, voice, and expressions. Originally developed for entertainment, deepfake AI is now a prevalent tool for cybercrime, enabling scammers to manipulate individuals into sharing money, personal data, and even identities. Experts including Risto Ketola, Group Finance Director at Momentum Group, and Dr. Bhatnagar have highlighted the growing threat and discussed methods for detecting deepfake videos and emerging detection technologies. Authorities and cybersecurity programs such as CyberAlert emphasize the urgent need for public awareness and protective measures, particularly to safeguard children and vulnerable populations. Additionally, AI-generated videos on platforms like TikTok are being exploited to steal banking details, credit card information, and cryptocurrency wallets, leading to financial losses amounting to millions.