As the festival season approaches, concerns over digital fraud and scams are escalating. Cybersecurity experts are warning that the rise of artificial intelligence (AI) is contributing to more sophisticated cybercrimes, including deepfakes and phishing scams. Reports indicate that criminals, particularly those based in South-East Asia, are increasingly adopting deepfake technology to manipulate images and videos, making scams more convincing. Cybercriminals are also using AI to craft phishing messages and fake documents, which poses significant risks to individuals and organizations. Experts emphasize the importance of vigilance, especially during seasonal sales, as fraudsters exploit these opportunities through fake websites and impersonation tactics. Recommendations for protecting personal data include verifying secure URLs and being cautious of unsolicited communications that may lead to scams.