Industry experts in decentralized finance (DeFi) are advocating for the adoption of zero-knowledge proofs (ZKP) to enhance user privacy and data security. They argue that current financial systems and institutions unnecessarily collect and store large amounts of sensitive personal data, creating risks of data breaches. Proponents emphasize that ZKP technology allows users to prove their identity or credentials without revealing the underlying data, thereby minimizing data exposure. This approach could eliminate the need for centralized entities to hold user information, reducing the risk of 'honeypots' of data vulnerable to theft. The consensus among these voices is that the financial sector should leverage cryptographic tools to make privacy the default standard, with some calling for centralized exchanges (CEX) like Coinbase to implement ZKP solutions to protect customer data.