Generative AI, Led by Juan Pablo Consuegra of Google Cloud, Transforms Business and Raises Cybersecurity Risks

Generative artificial intelligence (GenAI) is increasingly recognized as a transformative force in various sectors, particularly in business and data science. It offers faster development cycles, reduces technical and maintenance efforts, and enables innovative use cases that were previously unattainable. However, GenAI also presents new risks, such as hallucinations and reliance on third-party APIs. Experts emphasize the importance for Chief Information Officers (CIOs) to equip their data teams with GenAI tools to automate routine tasks, thereby allowing a focus on strategic insights and innovation. Additionally, the technology's potential misuse by threat actors raises cybersecurity concerns, prompting discussions on the implications for data protection. Insights from industry leaders, including Juan Pablo Consuegra, country manager for Google Cloud Colombia, highlight GenAI's potential to revolutionize customer experiences for large chains and retailers.