Google, valued at $2.3 trillion with 5.4 billion customers, is exploring ways to enhance Bitcoin adoption for Web2 users, according to Google's Web3 Specialist Kyle Song. The company is researching methods to lower entry barriers, including improving Bitcoin wallets to allow users to log in using their Google accounts and trade Bitcoin. This initiative aims to simplify the transition for Web2 users into using Bitcoin, potentially integrating digital identity solutions to improve access to decentralized finance. Google is also investigating advanced encryption techniques like Zero-Knowledge Proofs (ZKP) to enhance trust and security in cryptocurrency transactions.