The National Hockey League (NHL), NHL Players' Association (NHLPA), and Italy's Serie A have launched a collaborative initiative in Milan ahead of the 2026 Winter Olympic Games in Milano Cortina. This partnership includes a European Player Media Tour featuring prominent NHL players such as Sebastian Aho, Miro Heiskanen, Nico Hischier, William Nylander, Lucas Raymond, Lukas Reichel, and Moritz Seider. These players, many of whom are nearing personal career milestones, are participating in events designed to promote the upcoming Olympics and strengthen ties between the NHL and Serie A clubs. Concurrently, the United States has announced a 44-player roster for its men's Olympic hockey orientation camp, which includes notable NHL talents like the Hughes brothers and Cole Caufield, who was invited while Hutson was excluded. The NHL leadership, including Deputy Commissioner Bill Daly and NHL President of Content & Events Steve Mayer, visited Inter Milan's headquarters where they were presented with customized jerseys by Chief Revenue Officer Giorgio Ricci, symbolizing the partnership. This collaboration aims to enhance the profile of ice hockey in Europe and support the Olympic preparations for 2026.