Honda Motor Co. and Nissan Motor Co. have initiated merger discussions, with the goal of forming the world's third-largest automaker, following Toyota and Volkswagen. This strategic move is largely motivated by the automotive industry's shift toward electric vehicles. However, Honda CEO Toshihiro Mibe faced challenges in articulating the benefits of the partnership during a recent press event, admitting that identifying Nissan as a suitable partner was 'a difficult one.' The merger talks also involve potential collaboration with Mitsubishi Motors. Currently, the combined market share of Honda, Nissan, and Mitsubishi lags behind competitors in Southeast Asia and India, highlighting the need for consolidation to enhance competitiveness in the evolving automotive landscape. Industry experts emphasize the importance of effective management of this merger to drive the Japanese economy positively.