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McDonald's Japan has postponed the release of its "Cinnamoroll" Happy Meal promotion as a measure to combat resale issues. The decision follows problems encountered with a previous Pokémon card promotion, which led to widespread scalping and food waste. The company also delayed distribution of a related "Cinnamoroll" picture book amid these concerns. The incident highlights challenges faced by retailers in managing internet-driven demand for collectible items, which can result in unintended negative consequences such as wasted products and disappointed children.
Scalpers wasted Happy Meals and left children crying after a McDonald's Pokemon promotion in Japan proved too popular. But there are no easy solutions in a world where everything is a collectible. My latest: https://t.co/8v1sihuix6
The controversy over a McDonald’s Pokemon promotion in Japan shows the dark side of the internet-fueled collectibles boom, writes @GearoidReidy (via @opinion) https://t.co/WJzyRxTKvE
The controversy over a McDonald’s Pokemon promotion in Japan shows the dark side of the internet-fueled collectibles boom, writes @GearoidReidy https://t.co/VU51OPTh7U
