K-pop group Stray Kids has issued the first teaser for the music video of “Ceremony,” the lead single from its fourth full-length album, “Karma,” due on 22 Aug. at 1 p.m. KST. The 11-song set is entirely produced by the band’s in-house unit 3RACHA, extending the self-production approach that helped the octet notch a record six consecutive No. 1 entries on the Billboard 200. The release is expected to cap the group’s year-long world tour, which recently drew 120,000 fans to two shows at France’s Stade de France. Separately, rookie act Kep1er released a preview for “Bubble Gum,” the title track of its seventh mini-album slated for 19 Aug. at 6 p.m. KST. The parallel marketing pushes set up a crowded late-August window for high-profile K-pop comebacks.
#Kep1er shows off their rebellious side in the first music video teaser for "BUBBLE GUM" https://t.co/yZ3Y1ScGPq
WATCH: #Kep1er Reveals MV Teaser Ahead Of "BUBBLE GUM" Comeback https://t.co/vA5TqdcjsX https://t.co/kCdFWaGfSU
#StrayKids unveils the MV teaser for #CEREMONY, the 2nd track & lead single from their much awaited 4th studio album #KARMA, out August 22 at 1PM KST! 👏📽️🥈🎶💿💥2⃣2⃣🕐🇰🇷👑👑👑👑👑👑👑👑❤️🔥 📽️: https://t.co/NofFxwveZc 🔗: https://t.co/4O3YXLGri7 https://t.co/DI7pGjgxFS