South Korean act Stray Kids reinforced their commercial pull and fan loyalty at the 2025 K World Dream Awards on 21 August, collecting four prizes, including the Boy Group Best Artist, Main Award (Bonsang), K World Class and the coveted Boy Group Popularity Award. The popularity trophy was decided by public ballot, with the band amassing more than 1.6 billion votes, the organisers said. Less than 24 hours later, the JYP Entertainment octet capitalised on the momentum by releasing their fourth studio album, “Karma,” alongside a high-energy video for the lead track “Ceremony.” The project immediately drove the hashtag #StrayKids_CEREMONY_OutNow to the top of the global trending list on X, signaling strong early streaming interest.