As the holiday shopping season progresses, authorities and experts are warning consumers to remain vigilant against a rise in scams, particularly those targeting online shoppers. The Chilean consumer protection agency, Sernac, has advised individuals to pay close attention to the conditions of ticket exchanges for Christmas purchases. Reports indicate that scammers are increasingly using sophisticated tactics, including AI-driven schemes, to exploit the surge in online transactions during this festive period. A recent survey highlighted that approximately 30% of consumers in São Paulo lost money to scams in 2024, emphasizing the need for caution. Various sources have outlined common scams, such as phishing attempts and fraudulent websites, urging shoppers to verify the legitimacy of online retailers and to safeguard their personal information. With the holiday season being a prime time for fraud, experts recommend that consumers familiarize themselves with the types of scams prevalent during this time to better protect themselves.