Buc-ee's Sues Missouri Gas Station Barc-ee's for Trademark Infringement Filed in March 2025

Buc-ee's, the popular travel center chain, has initiated a federal lawsuit against Barc-ee's, a gas station located in southwest Missouri, for trademark infringement. The lawsuit, filed in March 2025, alleges that Barc-ee's name and logo are too similar to Buc-ee's, potentially causing confusion among consumers. This legal action is not Buc-ee's first encounter with trademark disputes, as the company has previously taken similar actions to protect its brand identity. The case highlights ongoing issues within the retail and travel center industry regarding brand recognition and trademark rights.