The California Privacy Protection Agency has reiterated that 'dark patterns' are illegal, emphasizing the need for consumer protection in digital communications. This reminder follows a series of announcements highlighting the agency's commitment to safeguarding consumers from deceptive practices. Additionally, the California Department of Financial Protection and Innovation (DFPI) has introduced new regulations aimed at extending oversight to sectors such as earned wage access, debt settlement, and student loan relief services. These measures are part of broader efforts to enhance consumer protection within the financial services marketplace.