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The U.S. Department of Justice and the NCIS have initiated inquiries into recent brand safety scandals within the digital advertising industry. Officials have spoken to advertising executives, specifically asking about the effectiveness of brand safety tools provided by Integral Ad Science and DoubleVerify, and why these tools have not prevented recent incidents. The investigations are also focusing on reports from Adalytics concerning Google's brand safety practices. Authorities aim to understand the role of these verification tools in safeguarding advertisers and the reasons behind their potential shortcomings in preventing recent scandals.
Sources: DOJ and NCIS officials are asking ad execs about Adalytics' reports on Google's brand safety and about verification tools from IAS and DoubleVerify (@ryanbarwick / Marketing Brew) https://t.co/PXc14foYcC https://t.co/qh3qRFqfpM
nice scoop from @Ryanbarwick: the DOJ and NCIS have spoken to ad execs about recent brand-safety scandals and are inquiring about the effectiveness of tools provided by Integral Ad Science and DoubleVerify https://t.co/qA2HcjwiGV
nice scoop from @Ryanbarwick : the DOJ and NCIS have spoken to ad execs about recent brand-safety scandals and are inquiring about the effectiveness of tools provided by Integral Ad Science and DoubleVerify are https://t.co/qA2HcjvKRn