The Federal Trade Commission (FTC) has introduced a new rule aimed at simplifying the cancellation process for subscriptions, mandating that it must be as easy to cancel a subscription as it is to sign up. This change is part of the FTC's broader efforts to enhance consumer protection in subscription services. The Consumer Financial Protection Bureau (CFPB) is prepared to enforce this rule specifically for financial companies. Legal experts are discussing the implications of this 'click-to-cancel' rule, highlighting the challenges businesses may face in ensuring compliance. Recent analyses have also examined deceptive practices in website and app designs related to consumer subscriptions, with various cases illustrating the legal boundaries in this area.