The Federal Trade Commission (FTC) has finalized amendments to its Telemarketing Sales Rule, enhancing its ability to target tech support scams, particularly those affecting senior citizens. The new regulations allow the FTC to pursue actions against scam companies even when consumers initiate the calls, addressing a significant gap in consumer protection. This move comes amid rising concerns about fraud targeting older Americans, especially during the holiday season. Additionally, the FTC is taking steps to update the Telephone Consumer Protection Act (TCPA), which includes changes to opt-out requests and compliance measures for telemarketing practices. These regulatory updates aim to enhance consumer protection and ensure compliance within the telemarketing industry.