A class-action lawsuit has been filed against W.L. Gore & Associates, the maker of Gore-Tex, alleging that the company engaged in a greenwashing campaign to conceal the presence of per- and polyfluoroalkyl substances (PFAS) in its outdoor gear. The lawsuit claims that the company was aware of violations related to PFAS and has faced accusations of air and water pollution affecting local communities near its Cherry Hill Plant. Additionally, a separate lawsuit has been initiated against the local wastewater treatment facility due to health and environmental concerns linked to PFAS contamination. These actions are part of a broader trend of litigation surrounding PFAS and microplastics, as consumers and environmental advocates increasingly challenge companies over their environmental practices and transparency.