Diageo has been sued over allegations of misleading consumers about the contents of its tequila products. Meanwhile, Dutch brewing giant Heineken has initiated legal proceedings against supermarket chain Jumbo, accusing it of effectively boycotting its beer brands, including Heineken, Amstel, and Brand, by significantly reducing their shelf presence. Jumbo has reportedly removed these brands from its stores, citing excessively high prices demanded by Heineken. Heineken is seeking a court order to restore its products to Jumbo's shelves. Both companies have publicly stated that the dispute is not primarily about pricing but concerns the quantity of beer Jumbo purchases from Heineken.